May 11, 2023

Resist Recession through People Power

Resist Recession through People Power

Do you want to succeed in a recessionary market? Benefex’s Sally Winter joins Dom Hawes to explain how keeping your people happy is the key to powering through tough times.

As a workplace technology company, Benefex is working to power exceptional employee experiences every day. But when the economy is shrinking, how do you keep up with providing employees with the benefits they need? With the cost of living crisis affecting households, Benefex is looking closer at their customers and providing solutions to tough times.

Content highlights

In this episode, you will be hear how to:

  • Uncover hidden opportunities in marketing during the pandemic and economic turmoil.
  • Master innovative strategies for employee rewards and perks in challenging times.
  • Decode the secret to aligning your business with customer needs and enhancing user experience.
  • Discover the neglected marketing P's and their impact on a holistic customer approach.
  • Navigate the complexities of scaling marketing teams amidst global expansion challenges.

About Sally Winters

Sally is an award-winning content producer and SaaS marketer who specialises in the workplace technology sector. She’s led marketing functions in start-ups, scale-ups and multinational enterprises and is currently Marketing Director for Benefex, the tech company that uses employee benefits, recognition and wellbeing platforms to power exceptional employee experiences for global companies.

Links and Resources

Linkedin: Sally Winter I Dom Hawes

Websites: Benefex I Selbey Anderson



This podcast uses the following third-party services for analysis:


Chartable - https://chartable.com/privacy