Data Ethics in Marketing with Steven Millman

Episode Description

This special episode of Marketing Trek stars award winning data scientist, Dynata's Steven Millman. Our host, Dom Hawes, caught him on a flying trip to the UK to talk about the ethics surrounding data use in Marketing.

In the episode:

• Understand different types of data (first, third, zeroth, proxy etc) and where risks lie
• Find out why governments struggle to legislate data
• Hear how businesses should balance legal and ethical standards of data use always remembering that trust matters most
• Discover how businesses choose which compliance framework to adopt when communicating globally
• Learn how Dynata's massive first party data panel means they can support targeting without using IP address tracking

About The Guest

Steven is an award-winning researcher currently leading Dynata’s Global Research & Data Science Centre of Excellence, solving complex challenges for clients by leveraging statistics, AI/ML and other advanced research techniques. Steven serves on the board of trustees of the Advertising Research Foundation (ARF), where he also chairs the analytics committee, and is a member of the Market Research Council.

About Selbey Anderson

Selbey Anderson is a specialist marketing group that helps businesses in complex markets win the future. With deep sector expertise in financial services, tech, pharma, biotech and industrial technology, Selbey Anderson's clients are united by the complexity of marketing in regulated, heavily legislated or intermediated markets.

About The Host

Dominic Hawes is CEO of Selbey Anderson.

He's been in the marketing business for over 25 years and has worked in agency, in-house and in early stage VC. He is a strategy specialist and an experienced M&A practitioner in small cap transactions.

Dom started his professional career after six years as a commissioned officer in the British Army and 18 months as an analysts assistant at a well known management consultancy.

Resources:

Further reading: Ad Age article | The Behaviour Business by Richard Chataway

Linkedin: Steven Millman | Dom Hawes

Websites: Dynata | Selbey Anderson

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy