Episodes

Episode Description As a marketer, you should be striving to find and unlock value despite the challenges tough times like these throw up. Duarte Garrido, digital marketer par excellence might be your best friend this week as...

During economic downturns, business faces a unique challenge. Today's guest says the way to resist recession is to make bold decisions now to secure a brighter future in the long run. While some businesses are cutting or paus...

Do you want to succeed in a recessionary market? Benefex ’s Sally Winter joins Dom Hawes to explain how keeping your people happy is the key to powering through tough times. As a workplace technology company, Benefex is worki...

Episode Summary Do you want to succeed in a recessionary market? Peter Russell-Smith joins Dom Hawes to explain how to maximise growth and adjust to market conditions. Discover how to expand and modify your business strategy ...

Episode Description Are you struggling to make sense of how to market in uncertain economic times? Are you exhausted from pouring energy into outdated demand-generation tactics without seeing any return? Learn how to leverage...

Episode description In the first of a six-part mini-series, Dom Hawes speaks to Steve Lemon, partner at UK venture capital firm Volution about how marketers can help their businesses resist recession. TL;DR The VC view is tha...

Episode Description This special episode of Marketing Trek stars award winning data scientist, Dynata's Steven Millman. Our host, Dom Hawes, caught him on a flying trip to the UK to talk about the ethics surrounding data use ...

As marketers, how do we find a balance between utility and magic? Because it's not all one thing or the other. So, to find out, I figured I needed to speak to some experts. In this episode, I meet Yekemi …

How is the trend of direct to consumer commerce is going to affect not only how brands and companies sell, but also how they interact with one another? This episode features interviews with experts on the topic, Gerry Hopkins...

Web 3.0 is coming. The advent of blockchain technology and token based economics is going to fundamentally redefine how users surf the Internet and how advertisers sell on the Internet. How do companies and brands ethically g...

Nearly 40% of people in the US listen and 25% of people in the UK are now regular podcast listeners. By the end of 2022, podcasting is projected to reach two billion in ad revenues. By 2024, that's going to …

80% of all content on the internet is video content. Hard to believe? Maybe, until you think that nowadays pretty much everyone has access to a high quality video camera, distribution platforms and mobile players. So, if ever...

Marketing operations or MOPs has become a bit of an industry buzzword of late and if you don’t know exactly what MOPs is, this is the episode for you. MOPs matters because technology is going to be one of your …

Social media can be a minefield for businesses which ignore it. But it can also be a great place to galvanise digital communities and a place of creativity. In this episode we explore the echo chamber. How should businesses p...

These days we’re all massively over-surveyed. We get why companies are obsessed with the happiness of their customers, but is sending another survey the best way of finding out? Marketing Trek has a major issue with CSATs and...

When the future is so uncertain, how do marketing agencies plan? Take a leaf out of the military's playbook and wargame, that's how. In this episode, Chris Paton from Quirk Solutions talks through how to use scenario planning...

As agency owners go through strategic planning for the year ahead, selling or maybe even buying have to be options? But, in a market where only one in ten business listed for sale make it to completion, how do get …

Many agencies are feeling the covid squeeze and cashflow runways are running out. Paul Winterflood from Moore Kingston Smith joins us to explain the critical KPIs that all agencies should be shooting for and where to financia...

As the world starts to unlock from the Covid 19 crisis, how do you balance the need to protect life with the need to earn a living? Sophy Norris and Hannah Kerslake from Flagship PR outline how their clients are …

Nurturing creative teams under lockdown is hard. We know you're all sick to death of Covid-19 podcasts, but Greentarget's Jeff Watt and Dafina Grapci-Penney bring new ideas! This podcast uses the following third-party service...

When times are tough do you cut the PR budget? Not according to Mark Pinnes, Managing Director at Flagship PR who explains exactly why winning companies know that PR is not optional. Especially during a crisis. This podcast u...

Lockdown makes sales and marketing hard. If your customers are unsure what the future looks like, what should you do? Richard White from Unit4 joins us to talk about using time well during Covid-19 lockdown. This podcast us...

Everything’s got a marketing dashboard these days. When you can measure, report on and visualise everything, how to you cut through the noise? Vernon Riley and Dan Ellis join us to talk about measuring things that matter. Th...

B2B marketing used to be seen as a little dull. Not any more. Is B2B now the hot place to be? We're joined by the business marketing club's Dave Stevens who tells us why B2B is better than selling soap. …