Marketing Trek
A show for client and agency-side marketing pros tackling the big issues of the day, Marketing Trek is a podcast dedicated to the profession of marketing. Each episode a guest discusses a hot topic and our hosts explore marketing news. If you’d like to take part or have ideas for the show, please get in touch!
Recent Episodes
May 25, 2023
Listen, Learn and Adapt. How to ditch the downturn
Episode Description As a marketer, you should be striving to find and unlock value despite the challenges tough times like these throw up. Duarte Garrido, digital marketer par excellence might be your best friend this week a…
May 18, 2023
Push Your Creative Limits
During economic downturns, business faces a unique challenge. Today's guest says the way to resist recession is to make bold decisions now to secure a brighter future in the long run. While some businesses are cutting or pau…
May 11, 2023
Resist Recession through People Power
Do you want to succeed in a recessionary market? Benefex ’s Sally Winter joins Dom Hawes to explain how keeping your people happy is the key to powering through tough times. As a workplace technology company, Benefex is work…
May 4, 2023
Marketing’s Role in Recession with Peter Russell-Smith
Episode Summary Do you want to succeed in a recessionary market? Peter Russell-Smith joins Dom Hawes to explain how to maximise growth and adjust to market conditions. Discover how to expand and modify your business strategy…
April 27, 2023
Blueprint for Recession Marketing with Robert Norum
Episode Description Are you struggling to make sense of how to market in uncertain economic times? Are you exhausted from pouring energy into outdated demand-generation tactics without seeing any return? Learn how to leverag…
April 20, 2023
Resisting Recession: The VC View? 'Keep talking to customers' with Steve Lemon
Episode description In the first of a six-part mini-series, Dom Hawes speaks to Steve Lemon, partner at UK venture capital firm Volution about how marketers can help their businesses resist recession. TL;DR The VC view is th…
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